異鄉人曾在粉絲頁和大家聊「醬料味覺記憶」,其中「錦龍辣椒醬」獲得了壓倒性的最高討論度!身為好奇心第一名的雙子座,今天上東市場採買完食材,突發奇想:「不如直接到錦龍劉厝路門市走一遭!」到了現場大為驚艷,除了有完整的傳統包裝系列產品,更有 「 視覺形象大改變、 滿滿文青設計感的全新錦龍 」 !
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創立於1970年的錦龍,至今已傳承三代,純黑豆天然釀造的蔭油和蔭油膏、招牌辣椒醬,陪伴著許多嘉義鄉親的成長過程,也是許多餐飲小吃的最佳提味。第三代年輕媳婦看見滿臉好奇的我,很友善熱情和我介紹不同產品特色,比如:「『高級』黑豆蔭油/蔭油膏」為100%黑豆,經過古法六個月釀造而成,而「『經典』黑豆蔭油/蔭油膏」雖也為100%黑豆,但因釀造時間較短為四個月,故風味有些許不同。
傳統全系列醬油,復古包裝內的嘉義在地味覺記憶
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第三代的創新規劃與整體造型更新,對我這個主修美術、對傳統產業有興趣的人來說,實在是看來太興奮了!期待這樣的好味道能傳承延續!
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其中,最特別的應該是「特級零添加黑豆蔭油」,其中成分「無添加物、無糖、無麩質」!等等!這不就是和我一樣每天計算飲食配比成分、有運動強迫症的夢幻逸品-所謂的「生酮醬油!?」問了第三代女主人怎麼會有這樣的想法,她表示:「有很多朋友問是否可能生產無糖的醬油,我們就嘗試看看了!」因無添加糖,故口感可能較其他品項稍鹹,但可品嚐到單純的黑豆醬香,和我一樣好奇的朋友們不妨也可試看看。
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「這是我們剛熱騰騰送來的新版視覺簡介,你是第一個拿到的!」三代女主人拿了一張以綠為底、以紅色塊為中、並有著一對金龍,上方以帶點隸書感的字體寫著「錦龍」,真心覺得我也太幸運了吧!能遇見嘉義在地老字號品牌的不同新轉變!
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走進儲藏區看見滿滿的醬料,猶如進入大觀園呀!你喜歡哪個口味呢?
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而你呢?你有多久沒吃到「錦龍」了?你最想念哪個口味呢?三代老品牌的形象大變身,也期待未來能有更多有趣的計劃發生!(異鄉人心中想像著,這視覺形象很「小當家」阿,以後來個「錦龍當家料理比賽」,或參加市集和導覽的時候穿著「錦龍特級廚師」,應該很帥吧!哈!)
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官網、臉書、IG視覺整個大改版,有興趣的朋友們務必ㄧ看!異鄉人真心喜歡傳統在地老品牌的創意轉變
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【異鄉人的嘉義醬料探奇】
延伸閱讀:
雞肉飯專用醬油!?—萬金醬油
延平街上的老字號自然熟成的原汁原味—嘉義台榮釀造
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